Texture is a counter product. A customer who sees a granite panel on your display board stops asking the price of emulsion and starts asking who can apply it. Fifteen years, ISO 9001:2015 and MSME ZED behind the bag — and we are appointing dealers, stockists and applicators territory by territory.
A dealership is only worth the counter space it takes. Here is what comes with it.
You buy from the works, not through a distributor stack, so the margin that usually disappears into the middle stays on your counter. Volume slabs apply on larger orders.
A physical board carrying the three lines. Texture does not sell off a price list — it sells when a customer runs a thumb across a granite panel and feels the grain.
Appointments are made district by district and agreed in writing before your first order, so you know exactly who else is selling the range near you.
Spray, roller and trowel technique training on request. A dealer whose applicators finish walls cleanly gets repeat orders; one whose applicators leave lap marks does not.
Grade datasheets, shade references and product photographs you can hand to an architect or attach to a quotation without redrawing them yourself.
ISO 9001:2015, MSME ZED and NABL-accredited test reports you can put in front of an architect, a builder or a government tender committee without chasing us for them.
For paint brands and larger distributors, grades can be blended and packed under your own name. Minimums are higher than a standard dealership order.
The range works best where there is existing footfall from the building trade. You do not need to be a paint dealer, but you do need people who finish walls coming through the door.
The natural fit. Texture sits beside emulsion at a higher ticket and pulls contractor footfall you already have.
Customers already came in for a stone look. Texture catches the ones who baulk at slab cost or cannot cut cladding around a curve.
Adds a decorative line to a commodity portfolio, with better margin per bag than cement or putty.
If you already apply texture for clients, buying direct removes a margin layer and gets you batch-matched top-ups.
Specify and supply on your own projects instead of routing every elevation through a third-party supplier.
Add a texture granule range under your own name without setting up screening and blending capacity.
No long onboarding. Most of the work is on our side — checking the territory and putting a sample kit together.
Firm name, city, and what you currently sell. That is enough for us to check whether your territory is open.
We reply with trade pricing, pack sizes, the grades worth stocking in your market, and what the opening order looks like.
Sample kit and display board are dispatched, and the territory terms are put in writing before any money moves.
Opening stock ships, applicator training is arranged if you want it, and you get a named contact for reorders and top-ups.
No franchise fee and no security deposit — but a dealership is not free either. This is the honest list.
Opening order value, trade slabs and credit terms vary by territory and volume, so they are settled by email rather than quoted here.
The questions that come up in almost every dealership enquiry, answered up front.
Send a dealership enquiry with your firm name, city and the trade you already serve. We check whether your territory is open, then write back with trade pricing, pack sizes and the opening order. If it fits both sides, a sample kit and display board are dispatched and you are listed as an appointed dealer for that area.
There is no franchise fee or security deposit. The commitment is an opening stock order plus counter space for a display board. The order size depends on the territory and the grades you want to carry, so the figure is discussed by email rather than fixed in advance.
Appointments are made territory by territory. How tightly a territory is protected depends on its size and the volume a dealer commits to, and is agreed in writing before the first order rather than left open. Larger districts may support more than one counter.
Dealers buy at trade pricing and set their own counter rate, so the margin depends on your market and on whether you sell material only or material with applicator work. Slab-wise trade pricing is shared by email once your territory is confirmed, along with volume slabs for larger orders.
Awass Industries is ISO 9001:2015 certified and holds MSME ZED Bronze certification (ZED_183602), with grades checked at an external NABL-accredited laboratory. Appointed dealers get copies of the certificates and the relevant test reports, which is what you need when an architect, a builder or a government tender asks for documentation rather than a brochure.
Yes. Applicator training on spray, roller and trowel technique is available on request, and appointed dealers get a display sample board for the counter plus grade datasheets they can hand to architects and contractors. Product photographs and shade references are supplied for local marketing.
Yes. Private-label and OEM blending is available for paint brands, large contractors and distributors who want the grades packed under their own name. Minimum quantities apply and are higher than a standard dealership order, so mention private label in your enquiry.
It helps but it is not essential. Most of our dealers already run a paint, hardware, tile or building material counter and have applicators walking in. If you are new to the category, plan for applicator training and a display board, because texture sells off a physical sample far more than off a price list.
City and current trade are the two things we need to check availability. Everything else we can cover by email.